You have probably heard the words “gentle cleanser” a million times. But what if we told you IO.MI Cleanser goes beyond gentle — and uses microemulsion technology to clean your skin without stripping it?
Let us break down what that means (in plain language) — and why it is exactly what your skin has been asking for.
First, What Even Is a Microemulsion?
A microemulsion is a super-fine mixture of oil and water, stabilized with safe surfactants. Think of it as a solution where cleansing molecules are suspended evenly in water — so tiny, they are invisible to the naked eye.
The result? A lightweight formula that:
- Breaks down makeup, sunscreen, and impurities like an oil
- Rinses off easily like a water-based cleanser
- Does not foam, sting, or leave residue
It is the best of both worlds — the deep-cleansing power of oil, with the refreshing feel of water.
Why Should You Care?
Because most traditional cleansers (especially foam-based ones):
- Strip away the natural moisture of your skin
- Disrupt your pH balance
- Leave skin tight, dry, or sensitized
Whereas microemulsion cleansers like IO.MI are designed to:
- Dissolve oil-based impurities (like sunscreen & sebum)
- Maintain your moisture barrier
- Balance the oil production of your skin
- Support sensitive and acne-prone skin without over-drying
What Makes IO.MI Different?
IO.MI Cleanser is powered by Olive Oil PEG-7 Esters — a plant-based, non-comedogenic emulsifier that gently lifts off dirt without clogging pores.
We have also added:
- Centella Asiatica Extract – for calming redness
- Tea Tree + Propolis – for breakout-prone skin
- Aloe, Bamboo & Honey Extracts – for hydration
- No harsh sulfates – ever
And the texture? A milky, lotion-like consistency that does not lather, sting, or confuse your skin.
Who Is It For?
- Skin that feels dry, red, or tight after cleansing
- Oily skin that gets oilier with foaming face washes
- Barrier-compromised skin (from actives or over-exfoliation)
- People who wear sunscreen or makeup daily
Basically, anyone who wants to cleanse without the consequences.
How to Use It (The KorinMi Way)
- Apply a coin-sized amount to dry or damp skin.
- Massage gently for 1–2 minutes — especially around your nose, chin, and makeup zones.
- Rinse with lukewarm water.
- Follow with your SA Ampoule Toner + AA Hydro Essence.
Pro Tip: IO.MI is gentle enough to use both AM + PM, no double cleanse needed (unless you wore heavy makeup).
Clean Skin Starts With a Calm Start
Cleansing is not just step one — it is the foundation of your entire routine. And when that step is too harsh or too stripping, nothing layered on top can really work.
IO.MI makes sure your skin is clean, calm, and balanced — right from the first touch.